Reference Cinema 4D Cinema 4D Visualize, Broadcast, Studio MoGraph Shaders
Function available in CINEMA 4D Broadcast, Studio

MoGraph Color Shader

Basic Shader

MoGraph Color Shader

There are several methods with which to color clones:

Left: Texture tag on Shader Effector. Right: Texture tag on Cloner.

Note
If you place several objects into a Null Object and subsequently clone that Null Object, the colors varied by the Effectors will not be passed on to the objects in the Null Object. To circumvent this, make the objects to be cloned children of the Cloners instead.